MEET THE LEADERSHIP TEAM

Frontera Leadership

Frontera was founded in 2001 by partners Nate Nelson, Richard Baker and Ches Williams.  During their partnership, they have utilized their dynamic sales, marketing and management skills and ability to attract a great management team with a common goal to create one of the fastest-growing medical services companies in Texas and Oklahoma.

Richard Baker

Richard Baker

Richard is a co-founder and partner in Frontera .  He manages the many facets of daily business processes including operations, human resources and assisting in sales and marketing.  Richard has been instrumental in overseeing all aspects of the company’s operation, including field operations, service delivery and IT infrastructure, as well as developing new solutions for bringing diagnostic services to individual physicians.  He resides in Colleyville, Texas.

Nate Nelson

Nate Nelson

Nate is a co-founder and partner in Frontera .  Nate has extensive sales and marketing experience and is a pioneer in helping apply diagnostic testing to the primary care market.  Nate has been instrumental in the development of company’s business plan and finances.  He resides in Flower Mound, Texas.

Ches Williams

Ches Williams

Ches is a co-founder and partner in Frontera .  He helps coordinate sales, marketing and recruitment activities for the Dallas headquarters.  He has helped assemble a team of talented technicians providing the greatest expertise in diagnostic testing services available.  Ches is a driving force in developing new ancillary services for primary care physicians in the D/FW area.  He resides in Dallas.

Michael Hartman

Michael Hartman

Michael Hartman is the director of field operations for Frontera.  His responsibilities include managing the field and in-house clinical staff, providing sales clinical support, managing the vehicular fleet and researching new service lines.   His goal is to insure that Frontera always delivers a quality clinical and customer experience.  He has been working in the healthcare industry for 15 years.  He is a resident of Burleson, Texas.

Lindsay Huey

Lindsay Huey

Lindsay Huey is the controller of Frontera.  In her role, she oversees all billing and accounting functions for the company, including creating the annual budget.  She brings extensive accounting and financial analysis experience to Frontera with more than 10 years with healthcare-related businesses.  She lives in Irving, Texas.
    • "I had a patient who had an ultrasound test completed by Frontera in the office, tell me that she had a good experience and that the technician was so nice and caring. This patient was very glad that she didn't have to go to an outside radiology office to have the procedure done."
      Dr. David Sneed
      Austin