Company Philosophy


We save lives by improving patient care and changing how physicians practice medicine.

Core Values

Provide exceptional service
Do the right things right
Deliver clinical excellence

Brand Promise

Healthy Patients.  Healthy Solutions. Done Right!

“See – I – CARE”

As part of Frontera’s desire to be known as an “Exceptional CUSTOMER EXPERIENCE Provider”, we have implemented new standards throughout the organization that will ensure we are delivering excellence across the board.

As part of our comprehensive strategy, we have introduced a concept called, C.I.C.A.R.E. “See-I-Care”, to our staff of field technicians and office personnel.

We have created a STANDARD OF EXCELLENCE that is guaranteed to set us apart from anyone else in the industry.  We firmly believe that we are the best provider of diagnostic testing in the industry.  We also believe in always raising the bar.

We have an opportunity to build something very special.  We have the opportunity to truly make an impact on every patient, physician, staff member and fellow employees that we engage with every day. With that, we are proud to provide exceptional service to our customers as we “live” out the C.I.C.A.R.E principles.

CONNECTING at every Step
1.INTRODUCE  yourself.  Live “10/4 Rule”
2.COMMUNICATE details, roles, what’s next
3.ASK for and anticipate questions, concerns
4.RESPOND  Accurately, Politely, Enthusiastically
5.Extra Mile  for patient or customer; Exit well!



    • "I had a patient who had an ultrasound test completed by Frontera in the office, tell me that she had a good experience and that the technician was so nice and caring. This patient was very glad that she didn't have to go to an outside radiology office to have the procedure done."
      Dr. David Sneed